Fashion contributes to 10% of global CO2 emissions, with 87% of garments incinerated or sent to landfills. The fashion industry is causing immense ecological damage through pollution, deforestation, and desertification. Consumers are starting to become aware of this: 3 in 5 consider environmental impact important in making purchase decisions. They are concerned about greenwashing and struggling to identify genuinely sustainable brands. It is therefore not only an environment-benefitting but also a strategic decision for businesses to achieve genuine sustainability. However, small brands are struggling to make the transition due to the linear and fragmented ecosystem, unsustainable textiles and costly reverse logistics. They do not have the technology, knowledge, and infrastructure to adapt. To help them make the switch, we developed Phat Plastic.